Casino events

Hollywood Casino Baton Rouge Opens DraftKings Sportsbook

The permanent location won’t be ready until next year, but that doesn’t mean the guests of the Hollywood Casino Baton Rouge have to wait until then to place bets on sporting events. Since this morning, this option is available.

A temporary DraftKings Sportsbook is open to the public inside the casino now. This opening also doubles DraftKings’ online gaming business footprint in Louisiana.

Hollywood Casino Baton Rouge ready to welcome sports bettors

On Thursday morning, DraftKings announced a temporary location at the casino started taking bets. In addition to three kiosks, there are 20 self-service kiosks for DraftKings customers at the casino.

“The interim DraftKings Sportsbook at Hollywood Casino Baton Rouge will provide customers with exciting new ways to enjoy this historic property, and we are thrilled that our expanded DraftKings partnership will bring customers their first sports betting technology,” said Terry DowneyPresident and CEO of CQ Holding Company, Inc.which operates the Hollywood Baton Rouge.

“We believe this temporary DraftKings Sportsbook space will lay the foundation for one of the most engaging sports viewing environments, which will be further enhanced when the permanent DraftKings Sportsbook project opens next year.”

This is the second retail DraftKings sportsbook in the pelican state. The other is at Golden Nugget Hotel & Casino in Lake Charles. Brick-and-mortar legal sports betting began in most of Louisiana in late 2021, with online sports betting launching earlier this year.

“We are excited to expand our DraftKings footprint in Louisiana, demonstrating our commitment to the region with the opening of our second sports betting retail space,” said Michel KibortSenior Director of Retail Sports Betting at DraftKings.

“Through our collaboration with CQ Holding Company, Inc. and Hollywood Casino, we look forward to revolutionizing the sports betting experience while providing sports fans with an exceptional entertainment facility in Baton Rouge.”

This also represents the second collaboration between CQ Holding Company, Inc. and DraftKings. For CQ, this means that all the casinos they operate now offer retail sports betting.

CQ completes the trifecta

CQ also operates DraftKings at Casino Queen in East St. Louis, Illinois. DraftKings acquired this casino in 2020 to meet co-branding requirements in that state.

CQ’s other casino property is the Queen Marquette Casino in the town of the same name in Iowa. Fubo Sportsbook there however operates the retail bookmaker. Iowa is one of only two states where Fubo Sportsbook currently operates. The other is Arizona.

With this opening at a CQ property, the retail sports betting landscape in Louisiana is also nearly complete. Plus, Hollywood Baton Rouge regulars can now get a taste of what’s to come next year.