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Online casino applications are not necessarily the first to be considered the site of a charity campaign. But Playtika and House of Fun Impact recently launched such a campaign, and its audience is said to have been very enthusiastic about it.
HOF Impact is the community initiative of Playtika, the entertainment company behind, among other things, the online slot game House of Fun. Recently, HOF Impact partnered with Dots Eco to run a specific charity promotion. According to the people behind the campaign, players were very enthusiastic about the ecological cause.
How do we engage slot players in the act of charity? HOF Impact said the key was to make it a part of their normal game.
House of Pleasure and the Forest
Playtika founded House of Fun Impact to harness its House of Fun community for good. That’s not the company’s only recent tie to charity: it donated $100,000 to the Ukrainian Red Cross Appeal Fund following the Russian invasion of the country.
Last month, HOF Impact and Dots Eco ran a campaign to benefit the Nez Perce-Clearwater National Forests. The forest service was trying to replenish the white pine population in the forest after it was ravaged by disease. According to HOF Impact, its users chose this charity based on a survey.
Nadav Gross, CEO of Dots Eco, said at the time: “We are thrilled to see House of Fun take on such an important cause and turn it into a campaign that aligns with the fun of their game and the passion of their gaming community. Working with the HOF Impact team, we can’t wait to see the trees firmly planted in the Nez Perce-Clearwater National Forest Park! »
Tal Friedman, chief executive of House of Fun, said the app has maintained a fairly consistent audience over its 10-year history. The Nez Perce Forest initiative wasn’t its first charitable act – at Christmas 2020, House of Fun planted 30,000 trees in Yosemite National Park on behalf of its top players.
“This year we wanted to do something more fun and interactive…. We wanted to turn playing time into environmental impact. First, we sent out an in-game survey, and we asked players if they were interested in an in-game activity. We know that the main reason they come is to play, and they don’t want to not that anything interferes with that. Then we gave them some causes that we brought through Dots Eco. They voted for reforestation.
How Slot Machines Become Trees
To involve its players in the charity campaign, House of Fun has launched a ‘play-to-plant’ initiative. Players completed in-game missions in order to plant trees in the real world. During the four-day event, players would complete a progress bar on a special platform within the app while playing their regular games. Players who completed milestones on the progress bar would receive in-game items and recognition for their progress. They could plant up to two trees per player.
In total, House of Fun players funded the planting of 108,000 trees. The company presented the players who participated in the activity with a special certificate thanking them for their help. According to Friedman, the Forest Service will plant the trees next month.
When asked how the public has reacted to the charity promotions, Friedman said it was positive across the board. “When we had the normal player satisfaction surveys, we saw an incredible rate for this activity – higher than almost any activity we’ve had before, and we’ve got a lot of it. More than that, we’ve got a lot of social activities. We saw a crazy engagement on our social networks. Players wanted to guess how many trees we had planted and shared their certificates.”
Since then, House of Fun has run at least one other major charity campaign: HoF for Ukraine in conjunction with Unicef, in which players could help send 36,000 aid kits for refugee children. According to his Facebook page, he achieved this goal.
Friedman said that in the future, they will make it easier for players to reach contribution milestones. “We saw that the more the player was able to contribute, the more engagement we saw. We understood that next time around we have to make it more achievable for more players.
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