Kalamba Games and Bragg Gaming have extended their partnership to include North American markets.
Kalamba and Bragg’s ORYX Gaming originally partnered in 2017 in an agreement that allowed Kalamba to launch its content on ORYX RGS in multiple global markets. Kalamba has become one of the few content development studios with which Toronto-headquartered Bragg has extended its strategic content licensing agreement for distribution in North America, including Ontario, covering a selection of games already distributed exclusively via its ORYX Hub delivery platform in Europe.
The partners said expanding their collaboration will further boost their growth opportunities in key jurisdictions.
Kent Young, President Americas at Bragg, said, “We have enjoyed a successful partnership with Kalamba over the past five years as their igaming content has proven to be in high demand among gamers.
“We are excited to now be able to leverage our insights based on player preference data to strategically introduce Kalamba titles to expand the reach of the content we offer across North America. This key information gives us confidence that this expanded agreement will be a key driver of our growth strategy to expand our presence with players in the region. »
Kalamba’s content is now live with over 400 operators through its own Bullseye RGS platform as well as through third parties.
Andrew Crosby, Chief Commercial Officer of Kalamba, said: “We are focused on continuing the incredible growth we have experienced this year and our entry into regulated markets in the United States is an important step in our expansion.
“The U.S. igaming market as a whole has been on our radar for some time, as it holds great potential for both us and the industry as a whole. Through our longstanding and successful partnership with Bragg’s ORYX Gaming, we can now bring our premium entertainment and captivating titles to these new audiences for the very first time.