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Milwaukee World Festival, Inc. and Potawatomi Hotel & Casino Announce New Multi-Year Sponsorship

Includes VIP club naming rights and chance to win $1 million on Fan Appreciation Day

On Tuesday, June 14, Milwaukee World Festival, Inc. officials were thrilled to announce a new multi-year sponsorship agreement with the Potawatomi Hotel & Casino. Sponsorship includes naming rights to the Potawatomi Founder’s Club, an upscale VIP hospitality space located at the American Family Insurance Amphitheater and presenting sponsor of Fan Appreciation Day and the BIG WIN promotion on July 9, 2022 , during Summerfest.

“We are thrilled to welcome the Potawatomi Hotel & Casino back to Summerfest with a multi-year sponsorship, further strengthening our brands as two of Milwaukee’s premier tourist destinations,” said Don Smiley, CEO of Milwaukee World Festival, Inc. “This new partnership will further strengthen our commitment to the city and the community, as we continue to fulfill our nonprofit mission of bringing the community together through music and special events.

“This is a great opportunity for these two local institutions to work and grow together to make Milwaukee a must-visit destination for people across the country,” said Dominic Ortiz, CEO and General Manager of Potawatomi Hotel & Casino. “It’s such an exciting time for the Potawatomi Hotel & Casino to partner with Summerfest as the ‘World’s Greatest Music Festival’ gets bigger and better than ever.”

As a thank you to the community for supporting this year’s festival, Potawatomi Hotel & Casino and Summerfest are presenting Fan Appreciation Day on July 9, 2022, along with the BIG WIN giveaway, where five lucky winners will have the chance to win $1 million. dollars and a guaranteed share of $10,000.

During Fan Appreciation Day, all fans arriving between noon and 3:00 p.m. will receive free admission to Summerfest, courtesy of Summerfest and the Potawatomi Hotel & Casino. Additionally, the first 30,000 fans will also receive one (1) free ticket to Summerfest 2023 AND a BIG WINNER admission ticket.

To enter the BIG WIN draw presented by Potawatomi Hotel & Casino, simply hand in the perforated BIG WIN entry stub of the Summerfest 2023 ticket in a specially marked bin inside the Summerfest Mid Gate between noon and 3:00 p.m. on Sunday. . , July 9th. Customers must bring the 2023 ticket to the draw. If the registration number on the ticket matches the number announced and displayed on the screen, he will be declared one of the five participants in the BIG WIN draw. (winners will be drawn at random and must be present to win)

The BIG WIN draw for the opportunity to win $1 million will take place on the Miller Lite Oasis stage at 4:00 p.m. Participants will roll one die at a time. The first participant whose four dice display the Summerfest smile icon will win the million dollar prize. For full rules, visit BIG WIN.

Members of the Potawatomi Hotel & Casino Fire Keeper Club® (FKC) can increase their chances of winning the BIG WIN during Summerfest. An additional 20,000 Big Win tickets, which include both a free admission ticket to Summerfest 2023 and a Big Win admission ticket, will be distributed prior to Summerfest at the Potawatomi Hotel & Casino. FKC Members visiting the Potawatomi Hotel & Casino on June 20, June 22, June 28, and June 30, 2022, beginning at 8:00 a.m., will receive two (2) BIG WIN Admission Tickets and two (2) Summerfest 2022 General Tickets entry, while daily supplies last. No purchase necessary.

To enter the BIG WIN draw, FKC members must bring their BIG WIN tickets (the 2023 ticket and the BIG WIN admission ticket) to Summerfest on Fan Appreciation Day on July 9 from 12:00 p.m. to 3:00 p.m. and remove the perforated BIG WIN entrance. ticket in the specially marked bin inside the Mid Gate for the chance to participate in the BIG WIN promotion.

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About Summerfest presented by American Family Insurance

Summerfest presented by American Family Insurance has become what is now recognized as “the greatest music festival in the world” and the cornerstone of Milwaukee’s summer celebration, welcoming the biggest artists in the music industry, from emerging talents and local favorites as well as around 750,000 fans, for an unforgettable live performance. musical experience. The festival offers over 1,000 performances on 12 permanent stages, as well as food, drink and activities, all in a world-class festival setting. The 2022 edition will take place over three weekends from June 23 to 25, from June 30 to July 2 and from July 7 to 9. For more information, visit Summerfest.comor Facebook, Twitter and Instagram: @Summerfest.
Milwaukee World Festival, Inc. continues to fulfill its nonprofit mission of bringing the community together and providing a showcase for the performing arts, activities and recreation to the public, through music and special events. .

About Potawatomi Hotel & Casino

Located in the heart of Milwaukee, the Potawatomi Hotel & Casino is Wisconsin’s premier entertainment destination, offering guests the best in gaming, dining and entertainment. The property features six award-winning restaurants, the intimate 500-seat Northern Lights Theater and over 60,000 square feet of event space. A 500-room, 19-story hotel, the second-tallest hotel in Milwaukee, opened in 2014 with a second tower unveiled in 2019.

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