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SBC signs agreement to acquire Canadian Gaming Summit – Casino Reports

The most recent gaming industry news in Canada has seen international events and media company SBC strike a deal to buy the Canadian Gaming Summit. CGS is the nation’s annual conference and trade show for land-based and iGaming representatives of the current co-owners of the Canadian Gaming Association and MediaEdge Communications.

SBC informed that the acquisition will be officially finalized after the conference is held this year. And this year’s edition is set to take place June 7-9, 2022 at the Metro Toronto Convention Center in downtown Toronto. In addition to the CGS, the Canadian Gaming Business news website, e-newsletter and print magazine are also included in the agreement.

The arrangement

Through this agreement, SBC will now work with MediaEdge and the Canadian Gaming Association to secure even more content and business value at this year’s Summit. And to ensure this, the three organizations will organize a Gaming Industry Special Reception on April 4, 2022, to celebrate the launch of Ontario’s online gaming and sports betting marketplace for private operators.

Once the acquisition is complete, the association will continue to be involved as an official and strategic partner of the conference and will work with SBC to ensure that the summit supports further development of the Canadian gaming industry. Anyone wishing to attend this year’s conference or the special gaming industry reception should contact MediaEdge or contact their SBC account manager.

Rasmus Sojmark, Founder and CEO of SBC, said the deal is a wonderful achievement for the company, which has also suits his growing portfolio premier events and media properties in the United States and Latin America. He added that the company is delighted to welcome CGS into its family, as after the introduction of single event betting, the Canadian gaming market is set to grow.

Canadian Gaming Association President and CEO Paul Burns also shared a few words about the deal. According to him, the number of members of the association has increased considerably over the past year, and the team is happy to open new opportunities and welcome new members on board. He said the association already has a great relationship with SBC and is now looking forward to working with them.

CGA and IBIA join forces

At the end of this January, the Canadian Gaming Association revealed that it would intensify its efforts against corrupt activities in the local gaming industry. This is why the association chose to sign a memorandum of understanding with the International Betting Integrity Association or ibia. Through this, the association will establish a framework with the IBIA to protect the integrity of the Canadian gaming industry.

The plan is for the two organizations to promote the related commercial and integrity interests of their operator members, as well as to create a viable regulated betting market, with high channel rates for consumers and integrity protections for consumers, sports and operators. IBIA CEO Khalid Ali said protecting Ontario’s gaming market and Canada as a whole is the number one priority for the organization.

Source: “SBC agrees to enter into an agreement to buy the Canadian Gaming Summit”, Yahoo financeMarch 17, 2022