The partnership marks the start of a three-year agreement with the famous PGA TOUR event.
SALT RIVER PIMA-MARICOPA INDIAN COMMUNITY, Arizona, February 7, 2022 /PRNewswire/ — Talking Stick Resort is proud to announce that it will serve as the “Official Casino of the WM Phoenix Open”. The partnership marks the start of a three-year agreement between the resort and the legendary PGA TOUR event, now in its 87th year. A fan favorite and widely regarded as “The People’s Open”, the 2022 WM Phoenix Open kicks off today through February 13 at TPC Scottsdale.
“Talking Stick Resort has been involved with the WM Phoenix Open for many years, its proximity to our property and the excitement it brings to the Valley makes it an attractive and obvious partnership,” said ramon martinez, Public Relations Manager of Talking Stick Resort. “We are delighted that our relationship has continued to evolve and look forward to more success in the years to come.”
In addition to being the official sponsor of the tournament, the resort will also have an exclusive presence in the official fan zone, which will henceforth be known as the “Talking Stick Fan Zone”, as well as its own activation space in the zone. . The resort is using its space to launch the latest iteration of its brand and its new advertising campaign, “Turn it On”.
The resort-casino has also put a fun twist on golf with a Putt & Spin roulette wheel. Golf fans, or more specifically miniature golf fans, can grab a club and try their luck on Talking Stick Resort’s game-themed hole for a chance to win prizes. Beyond its presence at the Open itself, the station will be a presenting sponsor of the Coors Light Birds Nest on Saturday February 12 featuring Kygo with special guests Sam Feldt and forester.
During the WM Phoenix Open 2022, one hundred and thirty-two players will compete for the $8.2 million handbag, the $1,476,000 first place check and 500 FedExCup points. “The People’s Open” was named the Tournament of the year by the PGA TOUR four times in the past seven years (2014, 2015, 2018, 2019) to recognize the tournament’s legendary status as one of golf’s most unique events. The 2022 edition will mark the 87th running of the event (one of the five oldest events on the PGA TOUR).
The Thunderbirds were founded in 1937 with a mission to promote the Valley of the Sun through sport. The Thunderbirds consist of 55 “active” members and over 280 “lifetime” members who have contributed to the tournament’s eclipse $165 million in charitable donations since its inception in 1932 (until the 2021 tournament). For more information about Talking Stick Resort, visit talkingstickresort.com. For more information on the Thunderbirds, visit www.thunderbirdscharities.org.
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SOURCE Talking Stick Resort