Online casino

How Gamification Helps Retain Online Casino Players

One of the most popular trends in the igaming industry is gamification. Loyalty programs allow operators to optimize relationships with users, and “games within games” maximize gameplay.

Faced with fierce competition and an increasingly demanding public looking for new experiences, operators must remain flexible and personalize their offers. In this regard, many brands gamify their platforms by rewarding users for subscribing to their newsletter, making a deposit, or playing a certain number of games. There are several forms of gamification, and the initiative can come from both the operator and the provider.

Forms of gamification — the initiative of an operator

Online casino operators use various promotional tools to attract new users and reward the most active players. It is doubly convenient for them if they have the option of setting up a bonus campaign via the casino’s backend system. This is one of the many features included in the software provided by Slotegrator, a solution developer for the gambling industry with 10 years of experience.

One of the fundamental methods of retention are loyalty programs – systems with rewards for players who regularly visit the casino. Earning points motivates users to stay on the platform and keep making deposits. The more points a player has, the higher his level and, respectively, the better his bonuses. In addition, a psychological factor is triggered: users with a higher status feel their importance.

Usually, loyalty programs have 3 to 6 levels: bronze, silver, gold, platinum, diamond and elite/VIP.

Some igaming sites automatically give players the first level after the first deposit, while others wait a certain time to send an invitation request. Basic levels usually offer users daily free spins and regular promotions.

Higher levels unlock status upgrades and individual rewards. Elite or VIP levels offer weekly bonus rounds, exclusive rewards, invitations to VIP events, faster withdrawal of winnings and support from a personal account manager.

Welcome bonuses, deposit bonuses, free spins, loyalty bonuses, activity bonuses or multi-channel play can all appeal to players – the list depends on the imagination of the operator and the specifics of the platform.

  • Tournaments and rankings

Competition is traditionally the engine of progress. Casino operators use the desire of players to rise to the top by organizing tournaments, and the most successful users are displayed in the leaderboard. In addition to appearing in the leaderboards, players receive prizes in the form of bonuses and credits.

Game gamification – the initiative of a supplier

In recent years, igaming providers have jumped on the gamification trend and started offering additional features. Innovators are successfully introducing new features into their platforms’ game engines to stay competitive and popular among online casino operators.

One of the most common elements of gamification is level traversal. Players feel better and better each time they reach a higher status. Thus, the player does not stop at any level, but continues to play in the online casino.

Objectives add a higher level of interest to a game. Although missions are not as popular as tournaments, they increase player retention. After completing the next mission, the user receives a prize and the opportunity to move on to the next task. Some gaming platforms turn this into a full-fledged adventure – the player moves around the map, fights enemies, etc. The plots are fictional, but they create a much more immersive gaming experience.

Gamification is extremely effective in attracting new visitors and retaining experienced players. That’s why Slotegrator’s partners include game providers that use a detailed gamification system. The operator can integrate game content into their platform using APIgrator. The protocol integrates over 7,000 certified games from over 85 licensed developers, including slots, live dealer games, poker, virtual sports, and card and casual games.

Modern gamers pay close attention to the quality, functionality, and math of games. APIgrator allows you to integrate interesting and unusual games with high quality graphics and smooth animation solutions. The wide range of games available includes classic themes and innovative new designs.

Integrating game content with APIgrator helps operators save time, minimize costs, and reduce administrative work. Instead of comparing game content providers and signing separate contracts with each one, operators can sign a single contract for a complete and diverse portfolio of games. No Due Diligence Required: Slotegrator has established trusted long-term partnerships with all game developers. By concluding a contract, the online casino operator has access to offers and promotional tools from one of the providers.