Posted: April 21, 2022, 11:51 a.m.
Last update: April 21, 2022, 11:54 a.m.
In honor of Earth Day, mobile game company Playtika joins a host of companies commemorating the occasion, leveraging one of its popular solitaire games to help plant a forest. in California.
The company said its Solitaire Grand Harvest (SGH) game is working with Tree-Nation on an initiative that lets players participate in planting a forest in Lake Hughes, California, an area ravaged by wildfires.
In a commitment to restore forests devastated by California wildfires, the popular mobile game will build an “SGH Forest” on behalf of its gaming community through its environmental arm – SGH Eco,” according to a statement released by Playtika. “The team will plant more than 36,000 trees in two phases: one starting tomorrow to coincide with Earth Day, and another later in the year.”
SGH is the top-grossing solitaire game in the United States produced by Supertreat GmbH, a studio owned by Israeli company Playtika.
SGH Players Help Restore California Forest
The Lake Fire raged in August 2020 in the Angeles National Forest near Los Angeles. It burned nearly 32,000 acres, destroying 12 buildings and injuring four firefighters. There were no deaths and the cause remains unknown.
SGH players can capitalize on special in-app promotions to help plant. They will also receive certificates of participation as well as photos and updates on the reforestation efforts.
Playtika was one of the first to bring free social games to social media and mobile devices, has over 35 million monthly users. Its well-known games include Bingo Blitz, Caesars Slots, Slotomania and World Series of Poker (WSOP) Social.
GHS Planting Theme
Playtika’s GHS could be the perfect game for Earth Day and an endeavor such as fundraising for a new forest, because as players advance through different levels, they plant digital crops in the game.
“This special Earth Day event will see the game’s virtual world impact the real world, with players helping to plant and grow a real forest in California alongside the crops they typically grow in part of the game,” adds Playtika.
The gaming company was founded in 2010 and was acquired by Caesars Entertainment (NASDAQ: CZR) the following year. Faced with a need for cash, the casino operator spun off the mobile gaming company in 2016, selling it to a group of Chinese investors for $4.4 billion.
Playtika went public in January 2021 and trades on the Nasdaq under the symbol “PLTK”. The stock is down 36.58% from a year ago.