Great.com Study Reveals Studios That Capture Audience Attention
A Great.com study analyzing September demo data ranks ten casino game developers by average session duration, with ELK Studios taking the top spot for player engagement.
Which casino game developers manage to keep players engaged past the initial spin? Great.com sought to answer that question using its September demo data by ranking ten different studios according to average session duration. ELK Studios captured the number one position, with Inspired Gaming Group and Pragmatic Play rounding out the top three.
This leaderboard offers a fresh angle on user engagement because it tracks time spent playing demos instead of simply counting how often users launch games. Since Great.com allows users to test out slot games for free without requiring any deposits or offering cash prizes, the platform can easily observe how long visitors decide to keep playing.
The complete September standings put ELK Studios at the top, trailed by Inspired Gaming Group, Pragmatic Play, Reel Kingdom, Play’n GO, Hacksaw Gaming, PG SOFT (Pocket Games Soft), NOVOMATIC, Games Global, and Nolimit City.
A Different Way to Measure Game Interest
For individuals browsing through an extensive library of demo slots, session length offers a useful metric to see which titles maintain user interest. According to Great.com, extended visits might suggest that players are actively testing out a game’s mechanics or sticking around to see if bonus features trigger.
This metric can yield entirely different results compared to traditional rankings focused solely on total play counts. The company explains that developers drawing a high volume of initial visits do not necessarily command the longest average session times, noting that several studios frequently appearing near the top of its most-played lists missed the cut entirely this month.
The September release omits exact average session times for specific providers. Consequently, readers are unable to directly compare session durations across different studios or calculate the margin separating the first-place finisher from the tenth.
ELK Studios Tops a Broad Catalogue
ELK Studios secured the top spot with over 100 titles actively played on the platform. Great.com emphasizes this large catalogue size as a key detail of the outcome, separating consistent performance across a wide portfolio from attention focused strictly on a solitary hit.
The remaining entries feature portfolios of differing sizes. Inspired Gaming Group accounted for 26 available titles, while NOVOMATIC featured nine. Pragmatic Play boasted more than 500 titles within the platform’s library, though the leaderboard tracks average session length rather than the sheer volume of accessible games.
Great.com notes that every single one of the ten providers had to meet a minimum activity requirement to qualify for the final results. This safety measure ensures that a tiny handful of unusually long visits cannot artificially inflate a studio’s ranking. However, the publication does not reveal the exact threshold or the specific session averages for any of the providers.
What Players Can Take From the Results
While this ranking provides players with an extra layer of insight when browsing demo games, it does not officially crown any provider as the creator of the “best” games. The data strictly mirrors session habits observed on Great.com, and the company explicitly clarifies that demo-play duration does not necessarily forecast how users will act when gambling with real money.
Additionally, Great.com supplies engagement metrics directly to game developers and casino operators. Studios have the option to request analytics detailing how much time users invest in their games alongside regional activity breakdowns, while operators can inquire about which developers successfully retain user attention within their specific local markets.
The firm also points out that all revenues generated by its free-to-play demo platform are donated to charity.
Great.com, linkedin.com
Frequently Asked Questions
What does the Great.com September ranking measure?
The ranking measures average session duration for demo slot games on Great.com rather than total game launches or plays.
Which studio ranked first in September?
ELK Studios took the top spot, followed by Inspired Gaming Group and Pragmatic Play.
Do the rankings show exact session times?
No, the report does not disclose precise average session times or the exact performance gap between the first and tenth place finishers.
Does demo session length predict real-money play?
Great.com does not claim that the duration of demo sessions directly predicts how players will behave when playing with real money.
Where do the profits from the demo platform go?
All profits generated by the free-to-play demo platform are donated to charity.


