Casino events

New Casino on the Las Vegas Strip Gives Sin City a Christmas Gift

Resorts World Las Vegas wants to throw the party and change the direction of the Las Vegas Strip. Presently, the gleaming and massive new resort stands like an island on the northern strip.

It’s not far from Circus Circus and the new Fontainebleau, which will open in 2023, is also nearby, but at the moment Resorts World exists as an oasis on a rather arid stretch of the north side of the Las Vegas Strip. Vegas.

Currently, Caesars Entertainment (CZR) and MGM Resorts International (MGM) dominate the iconic 4.2-mile Las Vegas road with their casinos, which are quite tightly packed on the South and Central sections of the Strip. Wynn Resorts (WYNN) has its two properties in the central area, making it kind of the last outpost on the journey to Resorts World.

You can walk from Wynn or any of the Caesars and MGM properties to Resorts World. The problem is that while the new casino has a lot of bells and whistles (including an incredibly diverse food hall and a beautiful property overall), that may not be enough to entice people to make the trip (or to take a taxi or carpool) .

Resorts World is one of the best properties on the Las Vegas Strip, but it doesn’t really stand out from the other top-tier properties that are all much closer together. That means Sin City’s new kid has to do something to entice people to make the trip.

And, now for the holiday season at least, Resorts World thinks they have that idea.

Resorts World brings Christmas to Las Vegas

Las Vegas doesn’t scream Christmas. There’s no snow, lots of neon lights, and really nothing to suggest the holiday season. Yes, many resort casinos are decorating and Santa might make an appearance on the Strip (alongside showgirls, shirtless firefighters, and cut-price Batman), but Sin City never fully embraces the holiday vibe. .

Resorts World hopes to change that with an 85,000 square foot outdoor spectacular it’s calling “Enchant on the Strip.” The event will include a Christmas tree display, ice skating and, for some reason, a maze.

“Discover a world of adventure with awesome animated light sculptures and discover our charming village featuring ice skating, live entertainment, interactive games, restaurants, holiday shopping, Santa and Mrs. more. Open Nov 25 – Jan 1,” the company shared on Enchant website.

And, while mazes are more of a Halloween thing, Resorts World is planning a unique take on this feature.

“Step into a holiday adventure like no other and find your way to our epic 100-foot-tall Christmas tree. Walk through lighted tunnels and larger-than-life screens with your family and friends enjoying take pictures along the way. And while you’re there, you can help Santa save Christmas! Select your Enchant location to uncover the magical story of your town’s maze.”

There will also be a shopping village and some special treats.

“Try our over-the-top hot chocolate, illuminating cocktails, best s’mores ever, hot entrees, specialty sandwiches, homemade donuts, and items you won’t find anywhere else,” the company added.

Las Vegas sends a confusing message

Although it has some adult touches, Resorts World’s Christmas event seems to be family-oriented. It’s an interesting game as the Las Vegas Convention and Visitors Authority (LVCVA) dubs its 20-year-old “What Happens in Vegas Stays in Vegas” message.

The LVCVA actually ran a new ad with the tagline “You can bring your kids to Las Vegas, but why would you?” It’s a clever ad that shows parents telling their kids that Las Vegas is all about broccoli and dental visits.

Resorts World seems to be banking on the idea that single adults and those traveling with children will want to embrace the holiday season. It’s a bold bet, but Las Vegas was basically built on bold bets.