Online casino

SOFTSWISS adds a new service to re-engage online casino players

SOFT SWISS announced on Tuesday that his Managed Services are thextend their structure with the launch of a new service: Player Reactivationwhich was soft-launched in 2021 for a few customers and showed “great results working with dormant and inactive players,” the company said.

The player reactivation service is now available to all customers of the SOFTSWISS online casino platform.

Player Reactivation Team services are available in three languages: Russian, English and German. The new Managed Services department is responsible for dealing with players who, for one reason or another, show a decrease or no play activity. In this case, the player reactivation team uses calls, texts and messengers to re-engage players players.

In addition, the player reactivation service helps players who may be having technical problems making a deposit. If more than two weeks have passed since a user last played, player reactivation staff may also contact the account holder. The same goes for players who have made a large withdrawal.

Player reactivation is is part of the SOFTSWISS Managed Services which also includes:

  • Front line supportwhich manages player requests and responds to chat and email requests 24 hours a day.
  • Player retention email marketing service to increase player loyalty and engagement.
  • VIP player support which pays particular attention to the largest customers.
  • Anti-fraud supportproviding dedicated verification and fraud prevention.

In an official press releaseArtyom Rudakov, deputy director of B2C, spoke about this new service and said: “We are always looking for better interaction with the actors, which allows our customers not to worry about emerging issues and to focus on the development of their business. This is why each department of SOFTSWISS Managed Services is clearly aware of its responsibilities”

“It helps to interact with players as efficiently as possible and not get too thin in the process. As the number of customers and requests grew, we realized that having a separate team dedicated to player reactivation would help us focus on players that the client had already acquired.We understand the importance of this part of the player pool, which is why the player reactivation team is focusing on a targeted and personalized approach of each player,” he concluded.