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2022 World Cup in Qatar shakes up sports betting to attract customers

Posted: September 12, 2022, 12:00 p.m.

Last update on: September 12, 2022, 12:34 p.m.

The most anticipated football event for fans and bettors is approaching. The 2022 World Cup in Qatar is fast approaching and sports betting operators are offering better and new experiences to their users.

World Cup 2022
A replica of the World Cup trophy displayed in front of a sign for the 2022 World Cup in Russia. The biggest football competition in the world will take place in November and sportsbooks are improving their options to attract punters. (Image: Shutterstock)

The event, which millions of fans around the world follow, means that sports betting will take center stage in November and December. This could be the perfect opportunity for sports betting to gain a superior edge over the competition.

During the last World Cup, which was held in Russia, FIFA reported that in terms of global turnover, bettors wagered around 136 billion euros ($137.8 billion).

The average was 2.1 billion euros ($2.12 billion) per game.

Bigger than the NFL

The NFL still means a lot of money for sports betting, but especially in the US and other select markets. Football, on the other hand, attracts worldwide attention.

In the wake of the betting craze, platforms are reinventing themselves to reach new users. Currently, many punters have the opportunity to bet on all kinds of situations that arise during the game.

They can bet on the number of corner kicks in the match, the time the first goal will be scored, who will score it and the number of goals in the match. Moreover, the operators offer the possibility of modifying and closing bets so that users can withdraw their money whenever they want.

Operators know what is at risk and what they need to do to grow. So while attracting new users will always be a goal, they are now focusing more on loyalty campaigns. This way they can make sure their customers don’t start looking for alternatives.

For this, many sports betting operators create “premium” experiences, although their definitions vary. These could offer enhanced pricing and withdrawal options. For the latter, an increasingly frequent possibility is the possibility for bettors to withdraw their winnings at any time.

In addition, there will probably be guaranteed promotions every day of the World Cup. In competitive markets, free bets, enhanced odds and fair payouts will be offered to attract and retain users.

Regulators will also pay more attention to sports betting. It has become clear that watchdogs around the world are more interested than ever in responsible gambling. Thus, operators can expect their every move to be under observation.

Bet on the winner

For now, Brazil, France and England top the list of top contenders for the title. Brazil, where the future of legal sports betting remains a mystery, gets around +450 to win the title in most books, including at Caesars and DraftKings. France gets +550 and England between +600 and +700.

It’s not too early to bet on the absolute winner. A soccer fan and social media personality in Mexico thinks he has the winning formula, which he has shared with anyone who wants it.

Jesus Elizondo, according to Bola VIP, is a fantastic walking encyclopedia of football statistics. He determined who would win the World Cup by a “simple process” of elimination.

The first to go were all the teams whose coaches are not from the countries they represent. Then any team outside the top 20 is eliminated because no such team has ever won.

Teams that exited before the quarter-finals of the previous World Cup never won, so they are also eliminated. This further narrowed the list, leaving France, Uruguay, Brazil and England.

France cannot win either, according to Elizondo. Indeed, the winner of the Ballon d’Or does not see his country’s team claim victory in the following World Cup. As many football fans believe Karim Benzema will take top honors when the winner is announced in October, the France team is out of contention.

Uruguay are eliminated, according to Elizondo, because no team qualified through CONMEBOL games has scored less than 1.5 goals and won the World Cup. With Brazil and England being the only two remaining teams, the final selection is easy.

Brazil is number one in the FIFA rankings. No top team has ever won a World Cup in the same year. Therefore, he said, England will be victorious.