There are no real money online casinos in Indiana yet, but PlayUp has positioned itself for when it happens in Hoosier State.
The company announced an agreement to gain Indiana market access for its iGaming products, if such online games are approved in the state. The states currently offering online games are Pennsylvania, Connecticut, West Virginia, New Jersey, Michigan, and Delaware. These states as well as Nevada also offer online poker.
PlayUp already has iGaming access in New Jersey, Pennsylvania and Iowa for iGaming through an agreement with Caesars, as well as sports betting arrangements in Iowa and Indiana.
“We have proven that we can gain market share in New Jersey’s ultra-competitive sports betting landscape,” PlayUp US President Dennis Drazin said in a press release. “Once regulated, we will be ready to introduce PlayUp to the Indiana iGaming market, which we recognize as a monumental growth opportunity for our business.”
The deal comes through access to PlayUp’s existing market with Caesars Entertainment in Indiana. The Australia-based company accepted its deal for iGaming in Iowa in October 2021. This state has not yet approved online casinos.
Attempts to legalize online casinos in Indiana
The path to online casino gaming in Indiana has encountered some bumps, so PlayUp will have to play the waiting game in the state.
The most recent attempt to legalize iGaming in the Indiana Legislature came in the form of Bills 1337 and 1356, but the proposals were never defeated by the committee in 2022.
HB 1337 would have paved the way for licensed owners of river casinos as well as licensees at racetracks with slot machines (known as racinos) to add online gaming to their offerings. State Representative Alan Morrison, a Republican representing District 42 (including Terre Haute and other areas along the Illinois border), proposed the legislation.
The other bill, HB 1356, would have set July as the starting point for such facilities to offer iGaming. A study by the iDevelopment and Economic Association estimates that online casinos in Indiana would generate nearly $500 million in additional revenue for the state over a five-year period.
This year’s proposals were the latest in a series of attempts to legalize iGaming in Indiana.
PlayUp’s global CEO Daniel Simic said the aim was to access customers on a “single platform”, with the company offering sports betting, horse racing, online gaming and fantasy sports. dailies.
PlayUp operates in the United States, India and New Zealand as well as Australia.